Designing For the Season

by: JaDen Greene

Just a couple of ways you can better your rollout for the upcoming season.

As many of you know the year consists of four seasons, winter, spring, summer, and fall. In the fashion world, these season are broken up into two. Hence Spring/Summer from January-June and Fall/Winter July-December, (marksvalley). When designing products, we take the amount of products being offered into account and product diversity. Perfecting the process is still something we are working on at SeTu, but our latest launch after rebranding was our largest most diverse launch to date, not to mention our most successful. So, here are some suggested areas you can focus on when launching your brands next collection. (If you can, always design a year ahead, never rush to put anything out).

Product Diversity

"The more, the merrier", is what people say right? Well, that concept rings true for businesses both large and small. The more products you have to offer gives your customers flexibility in the purchasing decision. Especially if you have products that vary in price, this can give your products a sense of prestige, and if Apple has taught business owners anything, they taught us that people like to feel important. Having multiple products also helps you appeal to different customers that you may not have been targeting helping you break into another demographic in turn helping you boost sales.

Color Pallets

When first starting out in the clothing industry, it's best to stick to black and white based shirts until you find your target market. That is just an opinionated statement though. When picking a base color for your blanks, (tops and bottoms), it's best to chose colors that compliment the season(s). For example, one way you can do this is to go to sites like https://wwd.com to find the latest color trend for the upcoming seasons.

When it comes to things like patterns and graphics for the products, to each is own. As stated earlier, we are still trying to find what works best for us here at SeTu Clothing Co ™ so there isn't much we can give in terms of advice. If we being completely honest with ourselves, the best advice is no advice. You should do whatever feels right to you, because at the end of the day it is YOUR company/brand which means it is YOUR legacy, right? But, it's always nice to have some help along the way to make sure we are going the right direction. I hope this post was of use to you and I hope you have an amazing day.